Specialist distributor Switchtec has
made two appointments in its sales department that will enable the
company to increase its focus in its target areas, develop its customer
base, and increase sales.
The first person to be employed at Switchtec by managing director
Alan Lester some 19 years ago, Christine Boulton-Beattie has been
promoted to business development manager. Previously sales office
manager for Switchtec, Boulton-Beattie’s new role is to research
potential new clients and liase with sales managers to develop relationships
with those companies.
Additionally, Boulton-Beattie is spearheading the development of
the company’s direct mail strategy, aimed at increasing customer
awareness of Switchtec’s latest product lines. She has a CIM
Postgraduate Diploma in Marketing.
Returning to the company after a spell away, Tim Griffiths has
been appointed as sales office manager. Griffiths was an area sales
engineer with GE Power Controls having previously worked at Switchtec
for over nine years in a variety of roles, initially as a storeman
and working his way up to become area sales manager.
As sales office manager, Griffiths is responsible for internal
sales, liasing with field sales managers, stock control and warehousing.
Qualified and able to provide technical advice, Griffiths has a
BTec in electrical engineering.